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10 Proven ways To Check Backlinks In 2023

Table of Contents


Link Building

What is a backlink?

Why should we be concerned about backlinks?

In simple language, it can be said that Backlinks are a vote of confidence in favour of a website by another trusted website. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link it to its own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.

Types of Backlinks

  • Do-follow Backlinks

A do-follow link is a link, that passes along link equity, meaning that it helps improve the SEO of the site that it’s linking to. These backlinks are basically from high-quality trusted websites. Trusted websites are those that are generally well-respected by users and search engines and have a lot of traffic. Their domain authority (DA) and PageRank are higher. Domain authority is a measure of how well-established a website is, and PageRank is a measure of how important Google thinks a website is. A backlink from a high-quality website can help to improve your website’s ranking in search engines. You can check if a link is a do-follow link by inspecting the HTML code of the page. If the link has a “rel” attribute with a value of “nofollow”, then it’s not a do-follow link.

  • No-follow Backlinks

Earning and giving backlinks

Earning backlinks is a key component of off-site SEO. The process for obtaining these links is called link building. Some backlinks are inherently more valuable than others. As Google has increased their emphasis on quality links, it is important to establish a diverse portfolio of trusted backlinks. Make sure you also consider whether or not the sites you are linking are followed by them in order to maintain a healthy link portfolio. When linking to an external site, the page you link from makes a difference in how valuable the link is. If you link from a high-quality, relevant page, the link will be more valuable. If you link from a low-quality or irrelevant page, the link will be less valuable. You can also add value to your links by choosing to link to pages that are well-designed and informative.

How to check the backlinks of a website? 

  1. Google Search Console

One of the popular methods is to check backlinks. This is a free tool provided by Google that allows you to see all the backlinks pointing to your website. Simply add your website to Search Console and then click on the “Links” tab. From here, you’ll be able to see all the websites linking to your site, as well as the number of links each site has pointing to it.

  1. Ahref’s Backlink Checker Tool

Ahref’s backlink checker tool is one of the best on the market. It’s popular among companies because it provides a wealth of data that can be used to improve a website’s SEO. Ahrefs is constantly updating its databases, so you can be sure that you’re getting accurate information. The tool is easy to use and can be customized to fit your company’s needs.

  1. Moz Link Explorer
  1. SEMrush

SEMrush is a very usefull tool for checking website backlinks. The entire database is updated daily, by which you can check your business’s backlinks information routinely. The speciality of this tool is that you can keep track of your competitors’ backlinks.

  1. Buzzsumo

Buzzsumo is one of the best tool available in the market. It allows you to check both keywords and domain names, which makes it a valuable tool for analyzing your competition’s backlinks as well as your own. With this tool, you can quickly see which sites are linking to your competitors, and then take steps to improve your own backlink profile.

  1. Majestic

Among one of the oldest, Majestic has a lot to offer to your business. It provides an abundance of options. Besides tracking your link-building progress, you can also monitor who’s linking to your site, and get detailed reports on your backlink profile.

What is a linkable asset?

Creating linkable assets is one of the most effective ways to get high-quality backlinks. But what exactly is a linkable asset?

A linkable asset is simply something that other website owners would want to link to. It could be a helpful blog post, an informative video, or a useful tool or resource. Basically, anything that would be valuable to another website owner is a potential linkable asset.

How to create Linkable Assets

So how do you create linkable assets? The first step is to identify what kind of content or resources would be most valuable to your target audience. Once you know what kinds of things they are looking for, you can create content that meets their needs.

Link building is all about creating relationships with other website owners. If you can create valuable content that they are happy to link to, you will be well on your way to building high-quality backlinks.

What’s backlink authority and how is it determined?

1. Quantity and quality:

When it comes to backlinks, both matter. A large number of low-quality backlinks can actually harm your website’s ranking, while a smaller number of high-quality backlinks can help improve it. So, it’s important to check both the quantity and quality of your website’s backlinks.

2. Anchor text:

The anchor text is the text that appears on a webpage that links to another page. When checking backlinks, pay attention to the anchor text to make sure it is relevant to your website.

3. Linking domains:

It’s also important to check who is linking to your website. Make sure that the linking domains are high-quality websites themselves. This will help improve your website’s ranking.

5. Position on page:

The position of a backlink on a webpage can also be important.

Benefits of backlinks

Backlinks are also a great way to get exposure for your website or business. When you have backlinks from high-quality websites, it can help to increase your visibility and exposure online. This can lead to more traffic and more customers for your business.

How to evaluate backlinks for relevance

Another way to evaluate the relevance of a backlink is to look at the context in which it appears. If the backlink appears in a blog post or article that is about a topic related to your website, then it is likely to be relevant. However, if the backlink appears in a blog post or article that has nothing to do with your website, then it is not likely to be relevant.

You can also use online tools to check the relevancy of a backlink. There are many different factors that these tools take into account, but they can be very helpful in determining whether a backlink is relevant or not.

Link generation ideas

 Another way to check backlinks is to use Google Search Console. Google Search Console is a free tool that shows you the number of backlinks that your website has. It also shows you the anchor text for those backlinks.

Yet another way to check backlinks is to manually check them yourself. To do this, you can use a web browser like Chrome or Firefox. Simply go to the website that you want to check and look at the code for that page. If you see any links pointing to your website, then those are backlinks.


There you have it! 10 of the best ways to check backlinks in 2023. This list should give you a good starting point for your link-building efforts. Remember, quality is always better than quantity when it comes to links, so focus on getting high-quality links from reputable sources. And if you need help keeping track of your links, consider using a tool like Monitor Backlinks.

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