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The Most Important SEO Ranking Factors To Rank Your Website

Table of Contents

Search engine optimization (SEO) is the process of optimizing your website so that it ranks high in organic search results. When we speak about search, “organic” refers to unpaid search results. Optimizing your website involves identifying and subsequently implementing strategies to improve your website’s position in search engine ranking. The aim of SEO is to increase the traffic to your website, which in turn increases your company’s revenue. Google’s algorithm is what dictates organic rankings. However, it takes into account more than 200 aspects. 

What is E-A-T?

E-A-T stands for expertise, authoritativeness, and trustworthiness.  It is basically the principle of assessing the quality and effectiveness of search results. Ranking factors are  what Google looks for and may change from time to time. 

understanding e-a-t is important in ranking a website in search results

Types of Google ranking factors

Before we dive into the detail discussion on top Google ranking factors, we should know the broad types of these search engine ranking factors. These are as follows:-

On-page ranking factors 

It refers to the quality of the content and keywords.

Off-page ranking factors 

These are basically the endorsements from other authoritative and trustable websites and are recognized as  backlinks.

Technical ranking factors 

Crawlability, indexability, and  ability to render content quickly and safely to searchers are the basic technical ranking factors.

Local ranking factors

These incude all of the above with the perspective of reputation, reviews, and listings.

Factors affecting SEO

The quality and relevance of the content, the use of keywords, the structure, the organization of the website and the overall user experience are a few of the most important factors which decide the rank of a website.

By understanding these factors and how they are used by search engines, website owners can make informed decisions about how to optimize their websites for search engine ranking. As per the guidelines given by google through its last helpful content update, the optimization should include creating high-quality and engaging content, conducting keyword research to identify relevant terms and phrases, optimizing the website’s structure, making smooth navigation to make it more easily crawlable by search engines. In reality these meet the needs of both users and search engines. Utilizing these factors effectively can lead to higher rankings in search engine results, which can in turn drive more traffic to a website. This can be especially important for businesses, as higher visibility in search results can lead to increased brand awareness and sales.

Top 13 Current search engine ranking Factors 

Following 13 factors determine how well a website or blog ranks on search engines:-

Contribution percentages of different ranking factors

1. Relevant and unique content

High-quality and unique content that is relevant to the user’s search query is an essential ranking factor. Google values websites that provide valuable information to users, and this is reflected in their rankings.

2. On-page SEO

On-page SEO refers to the optimization of individual web pages to rank higher on search engines. This includes optimizing titles, tags, and other elements of the webpage to make it more search engine friendly.

3. Keywords

Keywords play a crucial role in SEO. Using relevant and targeted keywords in your content helps search engines understand the content on your website and improve your ranking.

4. Backlinks

Backlinks, or links from other websites to your own, are a crucial factor in SEO. These links indicate to search engines that your website is authoritative and relevant and thus improve your ranking.

5. Mobile-friendliness

With the increasing use of smartphones, it is essential that your website is mobile-friendly. Google gives preference to websites that are mobile-friendly, as it makes it easier for users to access and engage with your content.

6. Page speed

Page speed is an important ranking factor, as it impacts the user experience. Websites that load faster rank higher on search engines, as users tend to prefer faster-loading websites.

7. User experience

The user experience on your website is an important ranking factor. Google values websites that provide a good user experience, as it leads to increased user engagement and satisfaction.

8. Security

Google values websites that are secure, and this is reflected in their rankings. Ensuring that your website is secure and uses an SSL certificate can improve your ranking.

9. Social signals

Social signals, such as shares and likes, are a minor ranking factor but can still impact your SEO. Having a strong social media presence can lead to more traffic and improve your ranking.

10. Technical SEO

Technical SEO refers to the optimization of the technical aspects of your website, such as the structure and coding. Ensuring that your website has a strong technical foundation can improve your ranking on search engines.

11. Domain Age & Authority

Domain age and authority are also considered by search engines. An older domain name and a website with established credibility and trustworthiness are generally seen as more reliable and trustworthy.

12. Local SEO

Local SEO is important for businesses that want to attract customers in a specific geographical area. This includes the proper use of local tags and metadata, as well as a presence in local business directories and listings, and positive reviews and ratings.

13. Click Through Rate

Finally, user signals such as the click-through rate (CTR), time spent on the site, and bounce rate can all impact a website’s ranking. A high CTR, long time spent on the site, and low bounce rate can all indicate to search engines that a website is providing a good user experience.


In conclusion, SEO ranking factors are critical for any business looking to improve its online presence and attract more visitors to its website. The 13 important SEO ranking factors discussed in this article include keyword usage, backlinks, mobile-friendliness, content quality, website speed, social signals, user experience, structured data, security, and local search optimization. By understanding and implementing these ranking factors, businesses can increase their visibility on search engines and ultimately drive more organic traffic to their website. It is important to continuously monitor and optimize these ranking factors to ensure that your website remains competitive in the ever-evolving world of SEO.

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