How To Use Offline Media in Digital Marketing
Offline media optimization refers to the process of optimizing various forms of offline marketing materials and channels in order to effectively reach and engage with the target audience. This may include print materials such as brochures and flyers, outdoor advertising materials such as billboards and transit ads, trade show materials and booths, event sponsorship opportunities, […]
The Best Way to Use Market Intelligence
Market intelligence (MI) is gathering and analyzing information relevant to a company’s market – trends, competitors, and customer (existing, lost, and targeted) monitoring. With MI, companies can identify changes in their market environment, make strategic decisions, and adjust their marketing and operations accordingly. It helps you make better decisions about where to allocate your marketing […]