What drives traffic to website?
Organic traffic is the lifeblood of any website. Without it, there would be no way for people to find your site in the first place, let alone visit it and interact with your content. That’s why driving traffic to your site especially a new site is so important.
Bloggers use SEO and content marketing beside social media primarily to drive traffic to a website.
What is paid traffic
Paid traffic are the visitors who reach your website as a result of clicking on an paid ad. This ad can be from variety of sources as follows:-
Role of paid traffic
SEO, content marketing take months or even years to start bearing fruits. This can be frustrating for marketers who are new or looking for quick results. Meanwhile, social media marketing can be hampered by constant changes in algorithms, making it difficult to sustain a consistent flow of traffic. There is very little guarantee that paid traffic would generate lead or help in converting.
In the mind of people a thought prevails that those who displays paid ad, do not offer good products or services. Paid ad is a kind of effort to force people to see the ad. People visits search engine primarily with the intention of organic ad. This time they happened to have a glance over a paid ad.
Then what is the role of paid traffic?
A website in no way can start monetizing from the very first day of its inception. People should know about the existence of a website. Now initially how can people know about a website. For this a brand or awareness is required.
Paid traffic is a great way to generate mass awareness for a new website or product at a fast pace. However it’s important to remember that an ad’s ultimate goal should be to generate leads and sales. To do this, you’ll need to focus on creating relevant, converting traffic. Another basic concept is there which a lot of marketing orgaisations follow. That is ROI. If the cost of PPC is low and price of output is high, one will have a good ROI left. In this way also the marking can be continued for a long time. And with time automatically a brand and a permanent customer base will be created.
One way to ensure that your paid traffic is converting is to follow a well thought path that covers each stage of the customer journey. It starts with attracting visitors through ads and then moves on to other stages like getting them to sign up for a newsletter or making a purchase.
How does paid traffic concept work?
Getting paid traffic essentially depends on following factors:-
There isn’t one set-it-and-forget-it tool that generates free and high-quality website traffic to your website. Rather, there exists a mix of marketing channels that work together to drive visitors. Some require effort, some require time, and mostly every one require money. However, all of these strategies and channels can be extremely effective in driving traffic to your website.
- Native Ads
- Online directory listings
- Social media
- Online ads
If you’re looking to increase brand awareness and generate more traffic to your website, then you need to start creating quality content for the digital media. This could include blog posts, articles, infographics, videos, or anything else that would be of interest to your target audience. By providing quality content that educates, entertains, or otherwise engages your audience, you’ll not only increase brand awareness but also start moving towards an organic ranking.
Your website is live. You’ve got great products or services to offer and you’re excited to start selling. But there’s a problem – you’re not getting any visitors! What gives?
The answer, of course, is website marketing. In order to get relevant traffic to your site (i.e., people who are actually interested in what you have to offer), you need to promote your website effectively. This can be a challenge, but it’s definitely worth the effort.
There are a number of different ways to approach website marketing and the best approach for you will depend on your business goals and objectives. However, there are some basics that all effective website marketing strategies share.
First, your website marketing should be strategic. That means that it should align with your overall business goals and objectives. For example, if your goal is to increase sales by 20%, then your website marketing strategy should be focused on generating more leads and converting more of those leads into customers.
Second, your website marketing should be targeted. That means that you need to identify the people who are most likely interested in what you have to offer (your target market) and then focus your efforts on reaching them where they are searching online. This could mean creating content specifically for certain social media platforms or investing in search engine optimization (SEO) so that people can find you when they search Google for keywords related to your offer.
What is organic traffic?
Organic traffic is the lifeblood of almost all websites. It is essentially free traffic that comes from unpaid sources, such as search engines like Google, Yahoo, or Bing. Organic traffic is highly coveted because it tends to have better conversion rates than paid traffic. Additionally, the ROI for organic traffic is very high because it is free.
There are more than 250 factors that contribute to organic search rankings, but the most important ones are: providing the correct and updated helpful content to the searchers, SEO, using near most relevant keywords, and acquiring endorsement from other high ranking websites.
If you want to improve your website’s organic traffic, you need to focus on Search Engine Optimization (SEO). SEO is the process of improving a website’s visibility and organic search results. There are different techniques that can be used to improve a website’s SEO, but the most important thing is to provide relevant, accurate and helpful content that educate audience and is enriched with first-hand expertise and a depth of knowledge
Benefits of organic traffic
Organic traffic is the most desired form of traffic a website can get. It is more important than paid traffic. It gives the edges in relation to following terms:-
- It gives high ROI
- It gives highly qualified leads
- It is a significant approach
- It creats higher customer trust
- It is driven by customer intent
- It is highly cost-effective
- Brings engaging customers
- Improves brands
Why do we need to convert paid traffic to organic traffic?
Paid traffic generation can be a great way to quickly attract new leads and customers, but it’s important to keep in mind that it’s not a guaranteed path to success. You’ll need to invest time and money into creating effective ad campaigns, and there’s always the risk that your ads will perform poorly or fail to reach your target audience.
Additionally, each paid traffic source has its own price policy and requirements for the ads it presents, which means you could end up spending a lot of money on ads, that too without generating results. Ultimately, paid traffic is worth the investment in creating brands and awareness with a specific business goals and objectives.
Is there any way to generate lead through paid traffic?
It is not 100% true that paid traffic can not generate lead. By carefully designing a ways it can also generate leads. The basic concept is that it should generate lead which will give good ROI (Return On Investmment). An in-depth study on PPC rate, PPC map, demography and profile of the audiences can help you in finding a way out in the right direction. For this you can follow through the steps given below:-
Step-1: Use Google CPC map
When it comes to running a successful PPC campaign, you need to take ito account a few factors. The most important is the ROI. First you will have to find a channel where rate of PPC is low but it is effective. For this you may go through Google CPC map. PPC rate varies areawise. Guessing which areas will be the most receptive and affordable to an advertise seems like spinning a coin.
CPC map helps you in exploring the areas where CPC will be lower among a multiple locations within one country. CPC Map provides an easy way to evaluate the potential of a particular state or region in terms of cost per click and search demand for your services. The tool allows you to compare PPC costs and search volume of keywords on a local level in multiple industries. Knowing this data can help you focus your advertising budget in the areas that will provide the optimum ROI.
By taking the time to carry out thorough audience research, identify key performance indicators (KPIs) and craft a clear marketing message, you can set your PPC campaign up for success. Once you have these elements in place, you can then start to look at eligible channels through which to disseminate your message. Only by taking a strategic and well thought approach, will you be able to maximise the chances of your PPC campaign delivering on its objectives.
Step-2: Planning ad budget prudently
One of the most common mistakes in launching a PPC campaign is failing to conduct proper research beforehand. Depending on the industry, CPCs can vary greatly. For example, in the electronics industry, a click may cost an average of $0.74, while in the insurance industry, the average price per click is $14.50. Without doing the proper calculations ahead of time – factoring in not only how much money you’ll need to spend, but also what kind of return you hope to see – you may end up increasing your ad spend without seeing any real results. To avoid this, ask yourself these three questions before beginning your campaign:
Selection of correct most keywords
As you probably know, keywords can vary greatly in terms of price and competition. If you’re just starting out, you may want to begin with the Keyword Magic Tool, which offers a lot of data about keywords and their potential. This will help you find your targets. Once you’ve found some keywords that seem promising, you can start testing them out to see how they perform.
The Cost per Click (CPC) can differ significantly from one state or region to another. This is why it’s important to use the CPC Map to check which locations would be the best fit for your advertising, as well as which you need to exclude in order to save money in your budget. By doing this, you can ensure that you’re getting the most bang for your buck when it comes to CPC.
What is your main KPI?
When it comes to creating brand awareness, using keywords is essential. However, it’s important to keep in mind that these keywords may not always lead to conversions. More often than not, your audience will be curious rather than ready to buy. As such, it’s important to only set one keyword performance indicator (KPI) for each campaign. This way, you can focus on getting your message across and building interest rather than pressuring people into buying something they’re not yet ready for.
Step-3: Creating credible Ad copy
You may have experienced clicking on an ad only to be disappointed with the product or content that you found afterwards. This is because you felt misled by the ad. This will be simply a blunder if you do this to your audiece. It is very much important to be credible. This way, you will be more likely to encourage the actions you want from your audience. Remember, any compelling ad copy is made up of a targeted headline and a triggering description. The first tells your prospects what is in it for them, while the second explains how they can get it there and then.
Ways of creating a targeted ad copy
1. Start with your target audience in mind. Keep yourself in place of them. Now think about what exactly you need and how your solution can help;
2. Study your competitors’ content and try to understand their targeting.
3. Try A/B testing: Write at least 3 unique headlines and 2 descriptions to develop an understanding of user preferences.
Step-4: Utilize multi platforms at a time
i) When it comes to brand, safety is the most important factor you should take note of. Utilizing several platforms also ensures brand safety as you will still be visible on others even if one fails or goes down.
ii) Google controls a majority of the search engine market, making Google Ads very competitive in terms of CPC -High CPC on Google Ads can minimize ROI.
Google is not the only place potential customers visit; LinkedIn may be a better option for B2B companies, for example -Utilizing several ad platforms reduces risk in case one platform has technical issues or goes down
iii) Try other platforms than only Google and Facebook. It will prove handy to make the most of your ads by placing them in front of potential customers more frequently.
Step-5: Create an attractive landing page
If your content is your home, landing page is the front door. When a new guest is coming to your home for the first time, don’t leave any chance that your guest develop some odd opinion about you seeing the shabby look of the front door. Similar way, an attractive and catchy landing page is a great way to drive traffic into your website.
Step-6: Use AI powered automation
If you’re wondering how much money you need to budget for your paid advertising strategy, or which channels would be most effective in the long run, you’re not alone. Answering these questions requires a lot of research, or alternatively, a bit of AI help.
Figuring out the optimum bid for each channel can be tricky, and if you’ve never created ads before, it can be even more daunting. But don’t worry – if you follow all the steps and still don’t have any leads or conversions, there’s still hope. With a little bit of help from AI, you can get your paid advertising strategy back on track.
If you’re looking for a way to automate your traffic acquisition and lead generation processes, Traffic Jet may be just what you need. It is a very useful tool and you can use it as part of a comprehensive plan.
In today’s business every body is primarily concerned about not only the traffic but also the lead generation and conversion. Paid traffic depends on the foundation of sound research into the keywords that the potential customers use to find the suitable products and services. To fulfill our ultimate motive of lead generation we need organic traffic which will give us an ample ROI. By targeting these keywords with ads, you can increase the chances that your audiece will click through to your site. But simply attracting more visitors is not enough – you also need to make sure that they are the right kind of traffic i.e. organic traffic.