SEO has assumed a lot more complex structures nowadays. The use of the right keywords may no longer give the desired result. For this, you need to have an effective domain authority checker. Domain Authority is a search engine measuring instrument that helps to understand how successful your website is in terms of search engine results. Google is nowadays emphasising understanding the meaning of different key phrases and words.
The concept of Domain Authority is formed by a company named MOZ which is a software company that helps you in the evaluation of search engine performance. Domain authority scale ranges from 0 to 100. Higher the scale, the better the performance on search engines.
What is Domain Authority
As we all know that SEO helps in developing the quantity and quality of web traffic on your website. It helps to attract organic traffic rather than paid traffic. Organic traffic includes information searches, image searches, video searches, news searches, academic searches, and other commercial searches. SEO involves organic ranking for which you don’t need to pay to attract the audience to your website.
SIGNIFICANCE OF DOMAIN AUTHORITY
In SEO, domain authority represents the credibility and trustworthiness of the website, domains with higher domain authority rank better on Search Engines. It also helps to know your position in comparison with your competitors.
Before we discuss the SEO world, it’s always recommended of thinking first about what you’d like your campaign to achieve, and what the best possible results would look like for you. To do so, you’ll need original and measurable targets.
There are several metrics that can be helpful in calculating the success of an SEO campaign. Domain authority is among one most powerful of them. This simple, yet highly effective score provides a good level of insight into how well your SEO link-building efforts are performing.
In general, if a bunch of content created as part of a campaign gets linked to various authoritative sources, domain authority will be increased.
Outside of link-building campaigns, domain authority can be used as a bridge with other SEO metrics such as organic traffic, keyword ranking scores, and click-through rates to provide a more overview of marketing performance. Considering this fact continuous monitoring of domain authority with a good domain authority checker is imperative
What is a good Domain Authority Score
It is a metric that tells how powerful a domain is in Search Engine
There are many factors that are considered in calculating domain authority score, but to give you an overview, websites like Microsoft, amazon, apple, etc will have a high DA (between 95 and 100).
On the contrary, if your website is new, then your domain authority will be low (between 1 to 10).
We should know that it’s easier to improve your website’s DA if it’s between 20 to 30 than it is between 70 to 80. And to bifurcate what is good domain authority, consider these ranges:
- Below 30 is poor
- 30 to 40 is below average
- 40 to 50 is average
- 50 to 60 is good
- 60 to 70 is very good
- Above 80 is excellent
Why Domain Authority is Important in SEO
As we all know that SEO helps in developing the quantity and quality of web traffic on your website. It helps to attract organic traffic rather than paid traffic. Organic traffic includes information searches, images search, video searches, news searches, academic searches, and other commercial searches. SEO involves organic ranking like you don’t need to pay to attract the audience to your website.
In SEO, domain authority represents the credibility and trustworthiness of the website, domains with higher domain authority rank better on Search Engines. It also helps in comparison with your competitors, if a competitor is having a higher domain authority.
HOW TO INCREASE YOUR DOMAIN AUTHORITY
The increment of domain authority majorly depends upon the website, that has a good amount of quality and quantitative backlinks. A domain should focus on the quality of links rather than the number of links. A single backlink from a high-authorized, relevant domain is likely worth more than fifty backlinks from irrelevant ones.
Gaining high-authority backlinks is successful once you have good quality content in place. Plan a briefing about your content and start creating the content you know your audience loves to see. Forget keyword stuffing, instead write well-prepared, web-friendly content with catchy headings that’ll attract the interest of your target audience. Older content can also be restructured and replaced with fresh data and a new angle that captures audience interest.
Because of the difficulties behind DA scores, there isn’t really a fixed level that defines a good or bad score. However, if you want to lead the race, then you should aim to get a higher score than their domains.
Some of the important factors that you should consider in order to boost your domain authority are.
1. Audit your link profile
A link profile is a compilation of all the backlinks on your websites. To make your score better, Google wishes that the links are from high authority sites. So, it doesn’t matter if your links are about any content. They should be from one of the trusted sites. Using an SEO tool will help you to know which links are healthy and which ones should be replaced. You can use various tools lilke Ahrefs, SEMrush, Moz to audit your link profile. Each time you are making any changes, get the DA score using a reliable Domain Authority Checker. This will tell you whether your decision is right or not.
2. Create Engaging Content
Engagement metrics, such as bounce rate or organic traffic, can make a big impact on your rank. Therefore, to boost the score, you need to come up with quality content in order to attract an audience to your site and keep them retained.
3. Getting high-quality backlinks
It is a crucial part of increasing your DA score. You can choose a method called ‘the skyscraper method’ to do this efficiently. It is a content marketing tool, which allows assessing the content of your competitors and lets you know which one is better. In this way, it’s more likely to earn valuable backlinks.
4. Optimizing website structure and user experience
Domain authority is also dependent on many internal factors such as website structure, maintenance, and user-friendliness.
With a proper structure, search engines can easily access your web pages and project them on search results.
To facilitates search engine crawlers, you can prepare a roadmap in WordPress. A roadmap contains all your important pages and guides search engines to process through your site with ease.
As for developing your website’s user experience, you should start by focusing on optimizing it for mobile.
Google has given priority to mobile-first, which means it will look at how well your site is performing on mobile. So, it’s important that your site performs properly on mobile devices and runs smoothly.
We all should remember that domain authority is uncontrollable as one does not have access to changing the Domain Authority and according to Google Domain Authority is not considered a ranking factor as it is a third party tool, so Google always gives a lot of importance to show the right content for the right Query. All you can do is put the right content in right place in order to increase your domain authority steadily. Also putting the right content will help you in gaining natural backlinks which plays a lot of importance in boosting your domain authority.
Another thing to remember is that it takes time to increase the domain authority, as it won’t happen quickly. So, set out a long-term plan and use the points that we explained to uplift your DA. Just work on your content, plan it with proper strategies, go for audience-loved content and you are good to go in the long term. However, keep on a continuous vigil over the DA score using a good domain authority checker.