Now it’s the age of influencer marketing. From Oprah’s Favourite Things to Kylie Jenner’s Instagram Account , influencer marketing grew to an astronomical volume of $ 9.7 billion in 2020 and it is expected to reach nearly $14 billion this year.
WHAT IS AFFILIATE MARKETING?
If you are searching for how to become a successful affiliate marketer, its important to first undersatnd what does affiliate marketing means.
Affiliate marketing is a marketing arrangement in which an online retailer pays commission to an external website for traffic or sales generated from its referrals. The owner of the website influences the online visitors by writing relevant content furnishing useful information and details of a certain product.
An affiliate normally takes up a product he is expert in. He then promotes the product in his blog or website and earns a piece of profit from each sale, the retailer makes.
However success does not happen overnight. To become a successful affiliate marketer you will have to build your influence first. If you are not a celebrity, you will have to build this power of influence by your expertise and knowledge .
This takes time. How much time it takes depends on the extent of hard work and time you put in every day. Once you build up a rapport among a portion of the online visitors you will be able to drive traffic to the affiliate links, you share and convert these clicks into sales.
If you are a common man and want to be a successful affiliate marketer, here are 16 ways you should follow:-
1. BE CONSISTENT
Failures are the steps towards success. And failures are quite frequent phenomena in affiliate marketing. That’s why I keep this point on the top. Never get depressed on getting failures. In the event of failures, instead of giving up, concentrate on knowing what has gone wrong and how to correct that.
Consistency is the only formula which can lead you to the final success in affiliate marketing. Believe in you and your hard work you have so far put in. Never let your passion be down because this will give you the energy to stand steadily and get success.
2. LOVE YOUR WORK
Love and be passionate about what you are doing. It should not let you sleep. It should always be in your brain day and night. Because if you do not love your work, you will not get the passion.
A marketing executive in a big marketing company does his daily job of marketing but not with passion. He does it to earn bread for him and his family.
After some time he gets bored with this work. In affiliate marketing it is very much important that you love your work and this love will give you new ideas and marketing approach.
3. BE PRACTICAL
If you are dreaming of earning $1000 in your first month, then you should immediately forget and start doing something else.
In affiliate marketing it is not possible to make $1000 in the first month. you will have to work hard over a period of time and then slowly you can start earning.
To start earning $1000 in a month you will probably have to start by earning $1 a month. If you can make $1, you can also make $10, or $100 and sometimes $1000.
But it is not going to happen in a very short time. There is really no shortcut. You will have to be practical and understand this.
4. MAKE YOUR AUDIENCE YOUR FIRST PRIORITY
Once you finalise your niche, decide the target audience you want to reach. Follow social media like Twitter, Facebook, Instagram Quora, Next Door, Linkedin, Reddit and others to know what people are asking for. Read and participate in commenting to know more in depth.
Accordingly decide the topic of your next upcoming content. Research more and more to acquire more knowledge. And then come up with a masterpiece and engaging content.
5. FOLLOW PROVEN TRACKS
Do not try to follow any shortcut method. Always follow a proven track, the already established affiliate marketers followed.
Read their writing and try to know how they do things. You can hire an affiliate marketing expert to teach you. But it will be expensive if you try to do it alone.
You can contact a few others who want to learn affiliate marketing. You can ask your institute to hire an affiliate marketing expert to teach you all.
6. CONCENTRATE ON ONE NICHE
In order to be a successful affiliate marketer, it is imperative that you concentrate in one niche at a time.
If you divert your attention in multiple directions all at a time , output will be thinner in each of the niches. This will create obstacles in getting the desired success.
7. CHOOSE THE RIGHT PRODUCT
Choose the product in which you have mastery. Readers come to the internet in search of readymade knowledge. So it is important for you to choose the right product in which you have an expertise and you are in a position to provide quality information to the readers.
If they find your knowledge worthy, they will certainly visit your blog again and again. Try to make your blog an authority in your niche.
Most of the bloggers sign up with too many affiliate programs about which they have little knowledge. It is not wise to sign up with too many vendors just because their offers look lucrative .
8. CONCENTRATE ON CONVERSION RATE AND NOT ON COMMISSION RATE
If you want to promote your brand while making a steady income, it is better to concentrate on conversion rate not commission rate.
An affiliate program offering $10 commission per sale, may look more lucrative but if it’s conversion rate is mere 0.01 %, you will need a large number of clicks to make a real income.
Whereas an affiliate program offering $2 per sale with a conversion rate as high as 10% will prove more profitable.
9. CONCENTRATE MORE ON HELPING AND PROVIDING INFORMATION THAN SELLING
The visitors avoid visiting sites which are engaged only in self promotion and making utter sales. They prefer to move on to visit the sites which are quality and information oriented. Today people look more for ready-made useful information.
To win the trust and dependability of the visitors you need to align yourself to the current trend of fulfilling the visitors’ desire.
10. CREATE SOLID CONTENT
If you want to make a steady income from your affiliate site, you need to create quality content which is coherent and appealing. Your content should be able to create an urge in the mind of visitors to respond to the call to action.
This content should be pleasure reading, conversational and informal. Its title should be catchy enough to pull the visitors to your site.
11. ENGAGE YOUR VISITORS
Your visitors should spend time in your blog. For this, incorporate relevant images and videos in your content. Invite feedback from them. Leave a scope for the visitors to make comments and make it a practice for yourself to reply to their comments on a regular basis.
This will keep the visitors engaged in your site and you will develop a lasting relationship with them. This is one of a few most important ways to make your blog a successful affiliate site.
12. BUILD A SUBSCRIBER LIST
Once you start getting traffic, concentrate in building your own brand and loyal following. Creating a subscriber list is the best in doing this.
You can remain connected with the followers by issuing weekly or daily newsletters. You may offer incentives also from time to time.
13. UTILISE SOCIAL MEDIA
Getting success in affiliate marketing is no longer limited to creating long term content only. Nowadays social media also plays an important role in promoting an affiliate marketing venture.
You can quickly share discount codes, referral links and promote your product or service through this medium.
You can share the first paragraph of your content in social media leaving a link there for the readers to read the rest in your blog. In this way you can bring in traffic to your blog and boost the conversion.
14. FOCUS ON QUALITY LEADS AND NOT QUANTITY
There are several ways of making income through a blog. Here are a few of those ways:-
- pay per click
- Affiliate income
- advertising sale
- your own advertising on your blog
- sell text links on your blog
- CRM ad networks
- pop ups
- paid reviews
Among these PPC and affiliate income are the most popular.
In PPC an advertiser will pay you once someone clicks on a link on your page. Whereas affiliate income is the commission, an online retailer pays to an external website for traffic or sales generated from its referrals.
Most of the bloggers resort to the PPC for easy income. But PPC cannot give the extent of income one can get from affiliate marketing. Because brands pay affiliates based on conversions ( the percentage of traffic a brand receives that converts to a sale).
In PPC no sale is involved but in affiliate marketing real sale is involved. In CPC rate per click income is fixed but in affiliate marketing it varies from product to product and company to company. However only the quality leads to conversion.
So you must concentrate on quality leads rather than the quantity leads.
15. MOVE BY TESTING AND IMPROVING
Like any other learning process, affiliate marketing is an ongoing effort also. It Needs taking different steps at different stages of your journey.
But you should have ways to measure the success you get from a specific step. This will help you in shortlisting the result giving measures. You can improve your process by using test length, Schema and different other arts.
16. TRACK YOUR SUCCESS
You will have to have ways to measure which step has given you results in the past. You just cannot take a step and forget.
It is important for you to know which are the factors that engage your visitors because your rank in an SERP is always crucial to you and you will try to maintain a steady rank there.
You need to use your visitor analytics to learn more about the visitors’ behaviour pattern. Percentage of returning visitors against the total traffic, which pages get the majority of the traffic, which links in your navigation bar and other places on each page get clicked the most.
All these questions will provide the answers that you can use to improve and add actions in future.
Where is your traffic coming from? Which pages are most visited before the conversion- use your analytics to get these answers so that you can use this to determine what new content is needed, or even where to place certain links on existing pages.