You kept on writing masterpiece contents for quite some time. You have promoted your contents on your social media accounts, still its getting difficult to convert blog traffic.
You have spent money on Google Ads, Facebook and others. As a result you are getting traffic.
But your blog is not converting or it is getting very little conversion. It is frustrating and painful. Now how to reverse this trend towards a positive direction and convert blog traffic.
Let us first of all know how we can measure the conversion:-
- Is it the number of products you sell directly or indirectly?
- Is it the number of sign-ups you get in your email list?
- Is it the number of comments your content receives?
- Is it the number of followers added to your social media accounts?, or
- Is it the span of time the visitors spend on your blog?
Without making much pretension let us call a spade a spade. Conversion is how much amount you made from your blog.
Through your blog you can sell your products or you can earn commission through affiliate programs. But this is not happening here.
Is it because the visitors are not interested in the products you offer or they are not ready to make any purchase?
AVERAGE CONVERSION RATE
Average overall conversion rate worldwide (i.e. when a visitor visits a page for the first time) is 2.61%. For top 25% marketers it is 5.44% whereas it is 11.57% for the top 10% marketers.
Your blog is not converting means it is clearly falling short of this 2.61%. This may happen due to two reasons:-
- Your content lacks quality, or
- You are targeting the wrong audience.
Here are the 13 ways to make your blog converting
1.KNOW YOUR AUDIENCE
Before you start writing, you should know for whom you are writing. Otherwise your piece of content will be incoherent and un-engaging.
To the wrong audience your content may seem irrelevant, incorrect and non-appealing. Your content should make the readers feel acknowledged and validated.
Your writing style should be informal, conversational, and in storytelling mode. Try to know your audience in terms of the following factors:-
- Social Status
- Professional Experience1
Depending on the above factors try to portray an image of your audience in your brain and while writing, try to imagine that your readers are sitting right behind your computer screen.
2.DISPLAY THE PROBLEM PROPERLY
The readers come to the internet in search of some solutions to some of their specific problems. So you should display the problem in your content in such a way that there should be a sense of ‘yes, it’s here’ type feelings in the mind of the visitors.
Not necessarily the problem has to be grave or serious. It may be merely an issue-big or small. A few small examples will clarify it.
- Where to find the treatment of alopecia?
- How to earn money in a lockdown like situation ?
- 24 ways of driving traffic to your blog
Here the problems are specific and easily identifiable. The readers will jump in to get engaged with these problems because they were looking for this only
3.IDENTIFY THE PAIN POINTS
As a content creator you must first of all realise the pain points of your readers. Your failure to identify the pain of the readers will be reflected in your content and your content in that case will not be able to provide the right solution.
You may visit the like minded forums or Facebook groups to find your customers to hang out there. Try to know what they are looking for there.
This will give you a glimpse of ideas about their pain points. You can also read the contents in the other blogs of the same niche to know these pain points. Try to read the comments there. These comments reflect the feelings of the readers and you can get what you desire from here
4.SOLVE PROBLEMS OF YOUR READERS
Your customers are well aware of their own problems. So it’s no use to narrate their problems repeatedly .
They have landed on your webpage in search of the solution. So instead of describing the problem in various ways, it is better you offer them the right solution.
Tell them-looking for food? It’s here. This will attract the readers in bunch to your blog. And if they find your solution really worth it, they will certainly make a purchase and thereby will boost your conversion.
5.MAKE YOUR TOPIC OF DISCUSSION CLEAR
In the internet world you will find a number of ramblers. Ramblers are those who talk a lot but never talk about substance.
They speak a lot to hide the very fact that they do not know a lot. As a master content creator, you should know that you are not here just to fill the space.
It is imperative that you furnish the information your readers need. For this you will have to be an expert in your niche.
You will have to research a lot before you start writing. You cannot expect to give tips on cooking as you never entered into a kitchen.
6.EDIT/PROOFREAD YOUR CONTENT
In content writing, editing and proofreading have a major role to play. Nowadays most of the contents on the internet are sloppy, incoherent and full of typographical errors.
These factors will hinder in attracting traffic that converts. Editing ensures that everything is done in a professional and consistent way.
Proofreading is focusing on finding and correcting the errors in writing ,grammar and language. These ensure that you have written a quality content.
You can take the help of Grammarly or Trinka. These are all powered tools that perform advanced grammar checks, provide tone and style enhancement, correct inconsistency, redundancy in writing , eliminate spelling , punctuation and other errors.
7.MAKE YOUR WEBSITE MOBILE FRIENDLY
Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2021 mobile devices generated 54.8 % of global website traffic, consistently hovering around the 50% mark since the beginning of 2017.
So it is not enough for your website to be responsive or your content to be a masterpiece if your website is not mobile friendly. Be sure by not making your website mobile friendly, you are marginalising a big chunk of your customer base thereby decreasing your conversion rate.
8.OPTIMISE YOUR PAGE LOADING TIME
Your page loading time is high. Ideally a page should load in less than 3 seconds. if it takes longer, the visitor will press the back button and move away. There are are many factors which slow a site loading
- Your page is not mobile friendly
- Your page has broken links
- Your blog does not use catching
- You have used too Messi codes in your blog
- Images used by you are not optimised
- Check the flash and Java
9.MAKE YOUR WEBSITE APPEALING AND NOT ANNOYING
Check your bounce rate. If it is high, that means your website is not appealing. Use heat map and analyse the user journey by applying Google analytics.
But the best way will be to ask the user directly via a quick survey. You will get the following outcomes:-
- the design of your website is not attractive
- you have just filled up space in your content with some irrelevant and non-useful information
- too many ads pop up too frequently
- navigation is too difficult
10.PROVIDE PROMINENT AND CLEAR CALL TO ACTION
Even after having a user-friendly website with engaging and quality content, due to the absence of a clear and concise call to action button, your blog is not converting to the extent you thought of.
Your customers want to take action but they can not because you did not provide them any option to do so.
Place a prominent call to action button on every page of your site. This will make it easy for your customer to convert.
11. DO NOT OVERLOOK MICRO CONVERSIONS
What are ‘micro conversions’:
Micro conversions are activities that users frequently engage in before purchasing. Sites commonly have several kinds of micro conversions, so it’s likely that you’ll want to set up at least two or three goals.
— Google, ‘Track your micro conversions‘
The following types of micro conversions you could use within your blog template :-
- Relevant product/service videos to support information digesting
- Learning and education content to remove knowledge barriers to success
- Email, newsletter and other repeat visit engagement sign-ups for longer-term conversions
- Alert and notification sign-ups, positioning yourself as the ‘go-to’ authority.
12. CREATE URGE IN THE MIND OF READERS
The basic principle of writing a content should be to create an urge in the mind of the readers and thereby almost compel them to take action.
This is true simply because human nature does not really change. We become increasingly discerning. To persuade people to do something, you will need to grab their attention, interest them in how your product or service can help them and then persuade them to take the action you want them to take such as buying your product or visiting your website.
13. LOVE YOUR NICHE
The Internet is a place where you can give shape to your passion. You can do what you love doing. There will be very few who will have that much knowledge in depth, the extent you have. A lot of people are there who are looking for your unique knowledge.
Share your knowledge with those people. If you love your work, that love will be reflected in your writing. Everyone will feel that love. The fragrance of that love will gradually spread all around and more and more people will flock towards your blog thereby boosting your conversion.