What is a Brand?
Human behavior has a familiar side. Knowingly or unknowingly human beings carry a sense of brand awareness. He prefers to exist, work or enjoy the cozy company of people he likes or the use of a product he finds comfortable. The restlessness of a newborn baby calms down on listening to the intimate heartbeat of her mother when her tiny head is gently placed on the chest of her mother. The new baby knows she is in touch with the biggest brand in this universe i.e. MAA. A schoolmaster enjoys tea with a Marie biscuit every morning. And he enjoys it year after year.
Brand awareness should be seen from the perspective of the user e.g. an individual, a company, or a society. It is the feeling, a product, company, or individual is perceived by those who experience it. Not just a name or a logo, a brand is the recognizable feeling these assets evoke. Think of Apple all over the world. Think of Dettol in India. These are a few of the most trusted and recognizable brands.
What makes a brand?
Well, first and foremost, a brand is defined by its audience. A brand speaks to its target market and speaks to them in a language they understand and respond to. This communication goes both ways; not only does the brand send out messages, but the audience responds to the brand, creating an ongoing conversation.
A successful brand also has personality. It has values and a voice that it uses to connect with its audience on a deeper level. Take Nike, for example. Their slogan “Just Do It” isn’t just about selling sneakers; it’s about an attitude, about pushing yourself and going after your dreams. It’s this kind of emotional connection that really defines a strong brand.
A brand symbolizes a product, service or concept. Branding is the process of creating and spreading the flavor all around the world. The term “brand” is often used interchangeably with “logo” or “trademark.” A logo is a symbol or other small design adopted by an organization to identify its products or services. A trademark is a legally registered and protected word, phrase, symbol or design that uniquely identifies the source of the goods or services. For many companies, branding is one of the most important aspects of their business. A strong brand can help a company to attract new customers and retain existing ones. It can also increase the perceived value of the company’s products or services.
What is branding?
The concept of branding should be seen from the perspective of the creator. In today’s business world, it’s more important than ever to create a strong and recognizable brand. With so much competition out there, customers need to be able to identify your company and what it stands for quickly and easily. A great brand will help you to stand out from the crowd and build trust with potential customers.
Creating a strong brand starts with having a well-designed logo and visuals that reflect your company’s values. But it goes beyond that – your whole marketing communications strategy should be cohesive and on-brand. This means using the same language, tone, and messaging across all platforms, from your website to your social media channels to your print materials. Consistency is key when it comes to branding.
Types of Brands
There are three types of Branding:-
- A corporation or company brand.
- A product brand.
- A personal brand
What are the 4 steps of branding?
The following are the four inevitable steps of Branding
- Determine your target audience.
- Position your product and business.
- Define your company’s personality.
- Choose a logo and slogan.
Key features of a brand?
Five Key Brand features are there and these are as follows:-
Five Key Brand Elements:
- Brand Position. …
- Brand Promise. …
- Brand Personality. …
- Brand Story. …
- Brand Associations.
Characteristics of a Brand Name
The brand name should be
- Memorable
- Distinctive
- Authentic
- Enduring
- Defensible
What is Brand Awareness?
Brand awareness is seen from the perspective of the users. It is the feeling with which a user recognizes a product, service, or business. More audiences are familiar with your logo, slogan implies that they are aware of your brand.
Is brand awareness a marketing strategy?
Yes, brand awareness is essentially a marketing strategy. Because it is the very first step in the marketing funnel.
Why is Brand Awareness Important?
Brand awareness is important for a number of reasons. First and foremost, it helps potential customers understand what your brand is all about and what you have to offer. If they’re familiar with your products and comfortable with your branding, they’re more likely to make a purchase. Additionally, brand awareness can help build trust and confidence among potential customers. If they know that yours is a trusted brand, they’ll be more likely to do business with you. Finally, brand awareness is the first step in the marketing funnel. By creating brand awareness, you can reach a wide audience of potential buyers and then funnel them toward the research and decision-making processes.
How To Build Online Brand Awareness
There is a number of ways to create brand awareness. However, you can start with a few as follows:-
Guest blogging for other sites
You must have your own blog and that should have acquired audiences, but if you feel you are falling short of it, you can resort to guest blogging for other popular blogs.
Guest blogging can be an extremely effective way for brands to reach new audiences and drive traffic to their own sites. By writing blog posts for other publications, brands can tap into new networks of potential customers and followers.
However, it is important to select the publications that are relevant to your industry or niche, and that have a large and engaged audience. Guest blogging can be a lot of work, but it can be a very effective way to reach new audiences and promote your brand.
Create and Share Infographics
It’s no secret that social media algorithms are constantly changing and evolving. As a result, it can be difficult for brands to reach their target audiences organically. However, one way to overcome this challenge is by encouraging shares from friends and family. Shares are a great way to get your content seen by people beyond your follower base and they can help build organic reach in the wake of algorithm changes. This is especially true on Facebook, where the algorithm favors posts that are shared by friends and family over those from brands. So if you’re looking for a way to reach new audiences on social media, consider encouraging shares from your fans and followers.
One of the most shareable content formats out there is the infographic. They’re visually engaging, easy to consume, and more fun to read than a regular article. Remember that the brain processes visuals 60,000 times faster than plain text and 94% of blog posts with visuals get more engagement.
If you want your audience to really remember your content, then using infographics is a great way to go. In comparison to regular articles it is visually appealing and easy to understand. Remember that the brain processes visuals 60,000 times faster than plain text and 90% of blog posts with visuals get more engagement.
Improve your SEO with user-intent related keywords
Keywords are used by people while searching for anything over the Internet. In a bid to optimize brand awareness, you should focus on incorporating informational keywords into your content. These are keywords that match searches of people beginning their buyer journey and looking to learn more about which products are out there. Use tools like Ahrefs, SEMrush, and Moz Keyword Explorer to find the most important keywords in your industry and among your competitors. Build content around these keywords. Incorporate your keywords into the headline, body, and image titles of your post–the more mentions of keywords, the easier it is for Google to pick up your post.
Avoid over stuffing your posts with keywords, however, Google will penalize you for this. There should be a fine balance!
Start a Referral Program
You can use your loyal customers in advocating your website to their contacts through coveted word-of-mouth marketing. 49% of U.S. consumers disclosed in a study that friends and family are their top sources of brand awareness. Through a referral program, your brand awareness spreads all around.
Develop a unique brand voice
When you think about some of the most successful brands out there, they all have one thing in common: a strong, recognizable brand voice. A brand voice is the personality of your brand, and it’s what sets you apart from your competition. It’s what makes your consumers remember you.
Brand Awareness by podcast
Nowadays, there are countless businesses vying for attention in the marketplace. In such a saturated environment, it can be difficult to make your voice heard above the noise. This is where podcasting can be a powerful tool for your business. By creating engaging content that showcases the personality and character of your organization, you can attract more clients and increase your sales goals in a natural way. Unlike traditional advertising which is often seen as pushy and disingenuous, podcasts allow you to build more authentic relationships with your audience. And in business, trust is vital in creating a loyal following. With trust comes increased sales, so podcasting can be a great way to boost your bottom line.
Investing in quality podcast content is an important part of any successful marketing strategy. By providing quality content that is relevant to your target audience, you can effectively showcase the character and personality of your organization. This will help you attract more clients and reach your sales goals in a more natural way. Unlike traditional advertising methods that are often seen as pushy and untrustworthy, podcasts allow you to build more authentic relationships with your listeners. In the business world, trust is essential in creating a loyal following among a sea of competitors. When customers trust your brand, they are more likely to make purchases and remain loyal to your company in the long run.
Give something away for free to create brand awareness
There’s no better way to spread awareness for your brand than to give people a taste of what you have to offer. A free trial or limited access to your offerings can deepen that awareness and help you build brand recognition. People are more likely to become committed customers if they’ve had a chance to try out your service and see what you have to offer. So if you’re looking to increase awareness for your brand, don’t ask people to cough up the cash. Instead, give them a taste of what you have to offer.
If you offer a product, this could come in the form of free samples. You may remember in 2016 when Girlfriend Collective nearly broke the internet giving away free leggings. They went from a brand new, unknown brand to 10,000 orders on the day of their official launch.
How to Measure Brand Awareness?
Once you have completed all setups to spread your brand awareness, now it’s time to measure it.
In the case of using native advertising, you will have to track metrics such as impressions, click-through rates, and website traffic.
If you’re on social media, you’ll have to track analytics contained on each individual social platform.
Some Final Thoughts on Brand Awareness
Brand awareness may sometimes be challenging to be measured in terms of hard data and ROI, but consistently building brand awareness is crucial for businesses who wish to stay competitive and in front of their existing and potential customers. While it can be difficult to track the direct impact of brand awareness campaigns, investing in these initiatives is essential to maintaining a strong presence in the market. By continually reinforcing your brand message and keeping your name top-of-mind, you’ll be better positioned to attract new customers and drive long-term growth.