24 WAYS TO DRIVE TRAFFIC TO YOUR BLOG

how-to-increase-blog-traffic

It’s an inevitable truth. It happens to every blogger’s life. A time comes when each and every blogger faces the same issue.  You have bought a domain, you set it up.

You crafted your message.  And finally you started asking yourself how to get traffic? To get the answer to this question you must answer a few.

Why have you started blogging? Have you started blogging to serve your purpose only?

Have you started blogging only to talk about yourself? The readers want you not to talk about yourself.  They want you to talk about them. Now be clear with yourself about your motive?

Before we dive into the deep of this aspect let us see why do we want to start blogging?  Is it for social service? Or is it to earn money? Or is it to become famous ? If you want to start blogging for the third reason,  you must leave it now because one cannot be famous simply by doing blogging. 

On the contrary a famous person can always do blogging because people will hear him. Now let us consider the other two aspects i.e.  social service and earning money.

Actually there should be no pretension about it. Honestly speaking a person does blogging for both these two reasons.

He does the social service and in doing so he earn a few penny directly or indirectly.  In course of doing blogging he interacts with a lot of other people.

Those people come to him to get certain resources. That person helps those people to get what they want. 

In course of this interactions the visitors clicks certain links displayed on the blog and sometimes make some purchases also through the links. The blogger get a commission. And the visitor sometime purchase a few things directly from the blogger.

In that way also the blogger earn a few penny.  So there is no harm.  He is not cheating. A patient visits a doctor when he gets ill. 

The doctor checks him and prescribes medicine. The patient  pays fees.  It’s nothing wrong. 

how-to-get-traffic-to-your-blog

1. FOLLOW YOUR NICHE

Before you intend to start writing a content, you must know your area of interest and on which topic you are an expert.

If your niche is cooking you must not confuse people by wring the food habits of Mexicans.

Know your niche first and then target the audience.

You should know what this segment of audience wants to read and what message you want to convey to them.

2. WRITE ATTRACTIVE & CATCHY TITLE

In some way or another, a headline is as important as the post itself or more. David Ogillvy, a well known advertising executive and founder of the agency of Ogilvy & Mather, said “On average, five times as many people read the headlines as read the body copy.”

A headline can either make or break the success of a post. It helps the potential readers to decide whether to click and read further or to press the back button and move away.

While writing a headline you must take care of following two important factors:-

  • A headline is a promise and your post should deliver on that promise
  • A headline should leave an unanswered question

You must understand the pain of your audience.

A title should reflect this fact.  Reading the title, the audience must feel an urge in their mind  to click and read the article.

A firm belief should grow in their mind that they are going to get their much awaited solution to their problems or relief from their pain. A title should promise these to the readers at the outset.

3. USE KEYWORD

Keyword is the real key to unlock the front door of your blog. A carefully selected keyword/keyword phrase helps the reader in tracing out your blog from millions of others.

It’s like a SIM Card in a mobile handset . The selection of keywords is the most important aspect in driving traffic to your blog.

Proper research is to be done in order to select the most possible keyword. There are a number of tools in the market which may help in performing this work.

Search result volume and difficulty level are two important factors in finalising a keyword. A keyword with high search volume and low difficulty level will mostly ensure your blog to rank higher in SERP. Long tail keywords(3+) are cheaper in terms of PPC and  face less competition.

Using long tail keywords may prove worthier in getting higher rank. The keyword or the keyword phrase should be incorporated in strategic locations in the blog or page or a post.

In the title of the page, in  the headline, at top,middle or bottom of a content are the strategic places . A keyword also lets Google know what your blog is all about.

With this knowledge and other information, Google Search Engine will place you at the proper rank in SERP.

4. WRITE GREENER CONTENT

In order to generate traffic for your blog beside others, the most important aspect is the content, a really good content, a green content because content is the king.

A content will be great if it takes note of the pains of the readers and solves their problems. Writing long essays on starvation is not sufficient. You will have to tell where to get the food from.

Only then the readers will read your post and incline towards your blog.

5. INCORPORATE IMAGE

An image in a blog post makes the post far more appealing. SEO can also be boosted by including keywords on the photo as an alt image tag.

Extreme precaution is to be taken while selecting an image for your post because  there will be chances of violating the copyright laws.

However you can select images from a few sites like clipart.com where you can easily get royalty free images .

Sometimes you may need to mention the name of products or services of other companies.  In case you need to do this, try to give the link of the company in your post.

Google appreciates this gesture very much. That company may also notice this gesture and may send much needed backlink to you. The readers will also appreciate this as they will get the resources they are looking for.

7. GIVE SOCIAL SHARING BUTTONS

The news of the posting of your new content should spread all around as much as possible. This will ultimately boost your traffic. For this you must add social sharing buttons at the start and at the end of any post.

8. INVITE GUEST CONTRIBUTORS

You can ask others to write for your blog. If they agree,  your blog will get more content in a given time. The new posts will certainly boost traffic for your blog.

They  may also ask you to write for their blog. This will create a new readership avenue for you.  This mutual exchange of interest will boost traffic on both sides.

9. INCORPORATE VIDEOS

A video alongside written content is very powerful in winning over the mind of the readers. Hence it has the ability to boost the traffic to your blog.

10. INVEST IN PROMOTION

Judge your audience. If you find this group of  audience is spending time on facebook then you can also spend some amount on facebook sponsored posts . Without spending too much you can boost your post significantly.

11. WRITE GUEST POST

Try to find out a few blogs which reach your target audience. Request them to publish your post. Though it will not be that easy initially and will take time.  but after some time if they find your content really useful to them, they will start publishing your post. 

This will give you much needed backlinks which will help establish the domain authority of your blog.

12. SHARE THROUGH ELECTRONIC NEWSLETTER

It does not become convenient for the readers to read your post on a regular basis. You can do one thing.

You can share with them the first paragraph of your post through your electronics newsletter leaving a link for them to read the rest on your blog. These will help you to get your subscribers to remain engaged in your blog.

13. MAKE YOUR POST PLEASURE READING

Remaining engaged in reading a 1500 to 2000 worded post is not easy. Note this point and take care to make your post a pleasure reading.

Sometimes you may feel drudgery. Unfortunately in your content this will be reflected.  So be carefull. Be funny (but not light) and humorous while writing your post.

Besides using images and videos,  you can also use subheads,  bullets and number lists to make your post more read worthy. You can prop up your ideas by citing a few examples. But in doing this, avoid being off-the-point. 

14. USE RSS FEED

Get subscriptions of the visitors through RSS feed. This will give you an idea about the response you are getting. 

15. READ READERS’ COMMENT

Encourage readers to make comments after reading your post and you make it convenient for yourself to reply to those comments. This will give you the opportunity to remain attached with the thoughts of the readers.

16. CONDUCT GIVE AWAY EVENTS

Make things memorable. Arrange for some give away events on a day once in six months.

On these events offer prizes to the readers for comments or for sharing your link via social networking sites. You can invite sponsors for these prizes or you can offer these prizes yourself.

17. OPTIMIZE PAGE LOADING TIME

It is one of the important factors. A page should not take longer than 3 seconds to load. A visitor will not wait longer for your page to load.

If it  takes a long time, he will press the back button and switch over to the next site in the SERP. If you want to know your site speed visit Google Pagespeed Insights Tool. It will give you the speed score and also recommendations to improve the pagespeed.

18. OPTIMIZE PAGE ON MOBILE

Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.

So working of your blog on a mobile handset is very important. Nowadays modern users spend three hours on mobile or tablet on an average.

Considering this, it is imperative that your page be mobile friendly. You can take the help of WPtouch Mobile Plugin to optimise your blog for mobile devices.

19. SOCIALISE

In order to get traffic for your blog you will have to make some public relations and you will have to team up with other blogs of your niche. You may exchange ideas and backlinks.

20. COMMENT ON OTHER SITE OF SAME NICHE

Devote a small part of your time in reading the post published in other blogs of your niche on a regular basis. Comment on those posts.

In this way you will start building a community for you. Remain active in these communities and make efforts to grow those.

You will have ideas about what the readers are looking for. This information will be helpful to you next time you start writing a new post.

21. WRITE IN CONVERSATIONAL TONE

Do write in a conversational tone in second person as if you are talking to your friend who is sitting next to you. Avoid using an authoritative tone. Nowadays even a street beggar hates to be dictated.

22. USE TELL A STORY MODE

Neither you are the School principal nor the judge of a court. Tell the entire thing in a storytelling tone. The readers will remember it. Otherwise even after reading several times they may find it difficult to grasp.

23. MENTION INFLUENCERS IN YOUR POST

You are a newbie in blogging but there will be few who are established bloggers in your niche. In your next post you can link out posts written by those established bloggers.

This will provide additional insight and complement your post. Inform that influencer about this.  But take care you do these only if it appears natural and relevant.

24. INTERVIEW AN INFLUENCER

You can invite the so-called influencers in an interview (online or offline) as a part of the relationship building process. you can introduce this influencer to your followers.

The influencer will share his experience with his followers.  This will certainly increase your recognition among new people. As a result you will start getting traffic for your blog.

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