Monetize your blog
Are you tired of searching how to monetize a blog and still didn’t find a satisfactory answer, well now you are at the right place and you will find your answer in this article.
Those days are gone when blogging was not that much popular. In those days internet and website making was too expensive and hence out of reach of common people. So its use was confined only to the upper class and celebrities.
Nowadays with the low cost of accessing the internet and web making, it has been a tool of mass social influence and thereby an effective means of earning money online. Here are a few interesting facts about the extent of money one can earn from blogging.
Now being driven by the trend, you also own a blog. You are trying to monetize your blog but thinking about how to do that. There are several ways you can monetize your blog. Here we will discuss a few ways which are suitable for a newbie.
To start to monetize a blog, it is better to focus on PPC and affiliate marketing. Once you start earning comfortably from these sources, you can concentrate on a few other subsequent ways to monetize your blog further. As you grow with time, you can add a few more new ways to your list.
However, it is better not to go for any complex, or unethical practices (like selling leads).
Monetizing through the PPC program
PPC stands for pay-per-click. It is a model of internet marketing. In this model, an advertiser pays each time any of his ads is clicked.
Truly speaking, it’s a way of buying visits rather than attempting to earn those visits organically.
Nowadays search engines are one of the biggest realities in the internet world.
Millions of people visit search engines every day and keep on searching for a keyword to find information on a specific topic. An advertiser bids for ad placement in search engine-sponsored links.
Every time an advertiser’s ad is clicked on your website sending a visitor to the advertiser’s website, he has to pay the search engine a small fee.
But if the PPC works correctly, a click means a multi-time business for the advertiser. If the advertiser pays $ 4.5 for a click, actually the click results in a $450 sale for the advertiser.
Google AdSense is technically the leader of all PPC ads but besides Google AdSense, there are a number of other popular networks. These are:-
If you are not sure about what is CPC advertising you can refer to the following Criteo ad:-
( curtsy: themeisle.com)
Monetizing through affiliate programs
Affiliate marketing is an advertising model in which an online retailer pays a commission to a third-party website or blog for sending traffic or sales generated from its referrals.
Nowadays approximately 81% of brands and 84% of publishers utilize the power of affiliate marketing.
Most recently these statistics got a quantum jump with the break out of covid-19 and the subsequent lockdown all over the world.
It still has the potential to grow more with higher rates in coming years with the growing use of the internet among the people in 2-tier cities, urban and village areas.
Affiliate Marketing is estimated to be worth $12 Billion Globally. And it is projected to grow by 10% in the next few years. 18.7% of affiliate marketers promote fashion products and services.
Sports and outdoor activities follow with 14.0 % whereas health and wellness marketers account for 11.10 %. On average, the affiliate conversion rate hovers around 1%.
In case you are looking for signing up, you can look in big brands’ website footers for an affiliate link. A large number of brands have such links and you can find out about their affiliate program.
You can also sign up for an affiliate network of
Selling Text links
For websites with significant organic traffic, text link ads are a very good option for monetizing your blog. In this, you can put a piece of text on your website linking to another page on a different site.
But you will have to use the nofollow tag to avoid any possible Google penalty. LinkWorth is a popular text link network where you can find the options to use rotating text ads, paid reviews, etc.
With English-speaking traffic, PopAds offers pop-under ads. Here you have the option to set your own price and popunder frequency for each visitor.
You can get paid via Paypal and wire transfer and you get the facility of withdrawing payment at any time.
They also run referral programs at 10% of the earnings. This will be an additional way of monetizing your blog.
Monetizing through CPM programs
CPM is the cost per thousand impressions. It focuses on impressions and not clicks.
Basically, it refers to how much it costs to have an ad published and seen 1000 times on a website.
It monitors ad performance also. The CPM model allows brands to make money each time an ad is displayed.
The CPM revenue is the simplest model of pricing for digital ads. The approach is based on impressions, a figure that measures the extent of engagements with a specific ad. advertisers pay a fixed charge to website owners for every thousand users.
If AD is placed on the same page of a website twice, advertisers will have to pay for two impressions even though there is only a one-page view.
Here is given a formula for calculating CPM:-
Writing sponsored blog posts
Display ads have a negative side. Some readers get annoyed by the ads displayed alongside the content.
A significant portion of the readers blocks ads defeating the very purpose of monetizing for the blogger.
With too many ad networks your control over the content becomes loose to some extent. So some bloggers show reluctance in displaying ads and look for other ways to monetize the blog.
The concept of a Sponsored blog post takes up the entry right here. Sponsored blog posts are nothing but writing content on behalf of a big brand.
The brands pay you for representing their product or services on your blog. To get started you need to make a one-page report detailing your traffic stats, social media following, audience demographics, and other data.
With this report, you can approach a brand and negotiate sponsorship deals. However, this feature has a legal side also and you will have to take care of that.
In the United States, a blogger is required to comply with the FTC endorsement guides.
In this, a blogger is required to make a declaration whenever a post is sponsored. It can conveniently be done by adding a sponsored post prefix to the post title.
Selling ads directly to the advertisers
Google AdSense and other similar display ad networks work as middlemen. They take a cut of what the customer pays you.
Then why not bypass these middlemen and sell the ads directly to the advertisers?
For this, you should create an advertising page detailing your traffic and the rates you charge. Once you start getting ads you can use the WordPress plugins to manage them.
A few of these plugins are:-
Selling digital products
Instead of totally depending on affiliate marketing you can also try to create and sell your own digital product. Creating an ebook nowadays is not very difficult. You can create ebooks and other digital products and sell those through your own blogs. This is also a great way to monetize your blog.
By this, you will not have to depend only on commission. Instead, you can earn higher because deciding the price will be your prerogative.
Becoming freelance blog writers
After you spend a long time blogging, you become comfortable and expert in different aspects of it like niche selection, domain name selection, web hosting, website developing, promoting, and monetizing.
Why not encash these skills?
You can work as a consultant or a freelance blogging expert. In doing so you can use your own blog as an example to the clients.
Once you decide to work as a freelance blogger you need to create a ‘Hire Me’ page in your blog giving your contact details, the type of work you do, the amount you charge as consultation fees, etc.
You can also work on behalf of some brands about the product of which you think you are an expert. You can write a review on a particular product or service of your niche.
To a large extent, it is similar to writing a sponsored post. The only difference is that you can get the product to use for free.
You will write about the product of your niche or the products your readers are interested in. You need to approach the companies yourself to ask for any scope with them of writing paid reviews. A website ‘Pay Per Post’ can help you contact numbers of businesses who may be interested.
Finally, you have to have a well-defined strategy if you’re seriously monetizing your blog, It doesn’t matter how much traffic or leads you to have – if you don’t have a monetization strategy in place, then you won’t make any money. And while your niche does matter, it’s not the be-all and end-all of whether or not you’ll be successful. We’ve seen people make money from all sorts of different niches, including tennis, beards, golf, baby clothes, cars, and even orchids. What you do need is an understanding of the numbers needed to make your monetization strategy successful and the determination to work hard to promote what you have to offer. Reading this is the first step; now it’s up to you to take action and start making money with your blog!