Before diving into ways to reduce the bounce rate of a website, first let us understand the definition and concept of bounce rate and how it works.

WHAT IS BOUNCING?                

A “bounce” comes when a newcomer goes to a page on your blog or website and then walks out without going on to other pages. When the number of visitors do this, the bounce rate increases.

It is also a good measure of whether the information on your blog corresponds to what users look for. If a significant number of your visitors leave your blog and go to a different blog, it is a sign that the information they are looking for is not there in your blog. If your bounce is going down, be assured that most of the visitors are getting the information they were looking for and those pages are helping you in meeting your SEO targets.

Bounce Rate According to Google Analytics                        

A ‘bounce’ (often called a single-page session) happens when a user lands on a page and walks out without putting into motion another request to the Google Analytics server.

Another request could include taking the ship through to other pages on the same blog or pushing a call to action (CTA) to move into a sales funnel.                                                     

For example, if a user lands on your home page from a look for, browses and rolls (up and down) round, but fails to click on any internal links or act between, among in any other purposeful way and then leaves, they are bouncing off your homepage:

The statement of bounce rate is the percentage of sessions that outcome in a bounce i.e. sessions that begin and end on the same page.

Each page’s bounce rate has an effect on a blog blog’s overall bounce rate. Here’s how:

How are bounce rates calculated for a blog and its pages?

A blog’s bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website.

For example, if 50 users land on your blog and 10 of them leave without putting into motion another request (single-page sessions), your blog’s bounce rate is 20%.

Bounce rate = web page sessions / total sessions

A web page’s bounce rate is measured the same way, but the metrics are page-specific: divide the number of single-page sessions that begin and end on one example page according to the rules of total sessions that begin and go on from that same page.

Following the example above, on top: if 50 of those users land on your starting page and 5 of the way out without putting into motion another request, your starting page has a bounce rate of 10%.

Page Bounce Rate = a web page sessions/ total sessions starting from the page

Here is a greatly-sized difference between someone who only views one page for 2 seconds against someone who views the same page for 40 seconds.

Bounce rates can also be not what it seems because web pages can have within it the business phone number and address or possibly a contact form via design optimization, no matter where someone moves into the blog on the blog (starting page, service pages, blog feed, Articles, and so on).

So, in fact, someone could look for a certain keyword or a group of words and visit that specific sub-page on the blog because it ranks higher than the starting page.

For that one example; look for the term “Relevancy”. Try to discover exactly what the visitors look for. Which form of an analytics perspective would look like a bounce?

Having numerous goals is not necessarily a good thing. The more goals we have, the harder it is to focus on the ones that really matter (income, leads, listed as having made payment for, and so on).

When a given effect does not track the critical outcomes for the business, a mass of the metrics and reports in Google Analytics become of no value.                                                             


A bounce rate is not at all a good thing. However, the statements of a bounce rate can be different.

 If a newcomer lands on a blog, you might need them to do a group of things – read the next post, click the CTA to sign up, or sign up for an email list or fill out a feedback form.

 In short, you need visitors to act in some way or other. You also need them to discover the value of the page they land on.                                                 

Bounce is not a good thing in the internet world. However in general we can look at it in the following way:-

56-70Above Average
Above 70Disappointing

How to Reduce Bounce Rate?

Identifying and fixing the problems with your landing pages can easily fix your high bounce rate. We will walk you through some of the most common dangers of higher bounce rates and how to fix them.

Before you start, it is a good way to make out your web pages with a high bounce rate. You can do this by going to Google analytics and pushing the key to Behavior place on the net content landing Pages.                                                  

1. Provide a Better User Experience

User experience is the overall feeling of a user while they are acting between, along with your place on the net. It determines the bounce rate sigifnicantly.

Good user experience is when a user gets a place on the net that is not only simple, not hard to use but also pleasing.

Creating a usable place in the net that looks equally great on all flat structures and apparatuses is the first step in that direction. Carefully watch out for how your users do and what affects their decisions.                                                

2. Improve Your Call TO Action

Most users come to a decision about whether or not they like a place on the net in the first couple of seconds having just a simple glance at the visible area without rolling (up and down) thereby increasing the bounce rate.

This area is different from one apparatus to another. A doctor’s landing page would be differently designed than that of an Advocate. You should optimize this area by moving in what you are trading.

There should be a notably visible call to action. Make your call-to-action clear and catchy. Misleading CTA  will create a bad user experience which is the number one reason for high bounce rate and low conversions.

3. Optimize Website SPEED                             

It is also an important factor so far bounce rate is concerned. As we talked about earlier, a visitor makes up his mind about a blog in the first couple of seconds.

You cannot waste his time offering too long page loading time, unorganized writing, and in downloading content. Using suitable tools like Pingdom and Google Page speed, you can optimize every landing page on your blog.

According to Strange loop, a one-second delay can price you 7% of sales, 11% fewer page views, and a 16% drop in a person getting support or goods Satisfaction.                                                   

To speed up you should optimize your images, use a content delivery network, and add better caching, one of the quickest and most comfortable ways to keep your blog live-most is by using a CDN.

Discover the right one for you on our list of the best CDN givers to speed up your place on the net.

4. A/B testing of landing Pages

A/B Testing is a useful tool in keeping bounce rate in control. You’re heading or call-to-action is not working, that’s possible. That’s why it is important to take the A/B test. A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment with two variants, A and B.

It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics.

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.

5. Engage Audience & Users

Normally 70-96% of visitors, who abandon a blog, never return. As a marketer, your first target should be to convert those one-time visitors into customers.

You can’t achieve this goal if visitors aren’t sticking around to read your content. The longer your visitors stay on your site, the more engaged they’ll be, and the higher will be the chance for them to convert.

6. use Good Images

The human brain interprets images much faster. Images can communicate a product, service or brand instantly.

Moreover, images render depth to a concept. It provides a much more immersive experience to a context, description, or story than writing alone. This is the reason a website needs good images. For this, you should try royalty-free images to avoid possible legal tangle.

High-quality images can be used as Fullscreen positions, parallax backgrounds, background slides, or inline images next to your call to action.

7. Use engaging videos

Videos are time efficient and more convenient option. One can watch a video quickly and you can intake a lot more information in a very short time span.

The marketers that use video grow revenue 47% faster than non-video users.

Adding visual content looks like a higher workload. But it is not as tedious as it seems.

One can simply repurpose his text-based content into presentation videos. For example, in List25, all of the videos are slideshow-based narrations that are repurposed from blog posts.

8. Use an exit intent popup

It is obvious that your marketing efforts are going to waste if most visitors who abandon a website never return,

At this point, an exit intent popup can be used. With this, the intion of a visitor to exit can be easily detected. Here the visitor can be prompted to stay engaged with a targeted campaign.

Exit intent popups are really effective as they’re attention-grabbing without disturbing your visitors.

In addition to encouraging users to stay on your site, exit intent can reduce shopping cart abandonment and increase the overall conversion rate.

Below are a few things you can do with an exit intent popup to keep visitors on your site:

  • You can invite visitors to chat with a support agent
  • Recommend popular blog posts to read
  • Offer an irresistible lead magnet in exchange for joining your email list

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