Before diving into ways to reduce the bounce rate of a website, first, let us understand the definition and concept of bounce rate and how it works.
What is bouncing?
A “bounce” comes when a newcomer goes to a page on your blog or website and then walks out without going on to other pages. When the number of visitors does this, the bounce rate increases.
It is also a good measure of whether the information on your blog corresponds to what users look for. If a significant number of your visitors leave your blog and go to a different blog, it is a sign that the information they are looking for is not there in your blog. If your bounce is going down, be assured that most of the visitors are getting the information they were looking for and those pages are helping you in meeting your SEO targets.
How does bounce rate actually relate to SEO?
A high bounce rate means that people are coming to your site and leaving without taking any further action. This could be because they couldn’t find what they were looking for, or they didn’t like what they saw. Either way, it’s not good for your business. A high bounce rate will tell Google that your site is not relevant to the person who is searching for that particular keyword. As a result, your site will be pushed down in the search results. On the other hand, a low bounce rate indicates that people are staying on your site and engaging with your content. This is a good signal to Google that your site is relevant and useful, and as a result, you’ll be rewarded with a higher ranking.
Bounce rate according to google analytics
A ‘bounce’ (often called a single-page session) happens when a user lands on a page and walks out without putting into motion another request to the Google Analytics server.
Another request could include taking the ship through to other pages on the same blog or pushing a call to action (CTA) to move into a sales funnel.
For example, if a user lands on your home page from a look-for, browses and rolls (up and down) round, but fails to click on any internal links or act between, among in any other purposeful way and then leaves, they are bouncing off your homepage:
The statement of bounce rate is the percentage of sessions that outcome in a bounce i.e. sessions that begin and end on the same page.
Each page’s bounce rate has an effect on a blog’s overall bounce rate. Here’s how:
How are bounce rates calculated for a blog?
A blog’s bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website.
For example, if 50 users land on your blog and 10 of them leave without putting into motion another request (single-page sessions), your blog’s bounce rate is 20%.
The bounce rate of a webpage
Bounce rate = web page sessions / total sessions
A web page’s bounce rate is measured the same way, but the metrics are page-specific: divide the number of single-page sessions that begin and end on one example page according to the rules of total sessions that begin and go on from that same page.
Following the example above, on top: if 50 of those users land on your starting page and 5 of the way out without putting into motion another request, your starting page has a bounce rate of 10%.
Page Bounce Rate = a web page sessions/ total sessions starting from the page
What is a good bounce rate?
A bounce rate is not at all a good thing. However, the statements of a bounce rate can be different.
If a newcomer lands on a blog, you might need them to do a group of things – read the next post, click the CTA to sign up, or sign up for an email list or fill out a feedback form.
In short, you need visitors to act in some way or another. You also need them to discover the value of the page they land on.
Bounce is not a good thing in the internet world. However in general we can look at it in the following way:-
| BOUNCE RATE RANGE | CATEGORY |
| 26-40 | Excellent |
| 41-55 | Average |
| 56-70 | Above Average |
| Above 70 | Disappointing |
How to reduce the bounce rate?
Identifying and fixing the problems with your landing pages can easily fix your high bounce rate. We will walk you through some of the most common dangers of higher bounce rates and how to fix them.
- Provide a better user experience
- Improve your call to action
- Optimize website speed
- A/B testing of the landing page
- Engage audience & users
- Use good image
- Use engaging videos
- Use an exit intent pop up
Before you start, it is a good way to make out your web pages with a high bounce rate. You can do this by going to Google analytics and pushing the key to Behavior place on the net content landing Pages.
1. Provide a Better User Experience
User experience is the overall feeling of a user while they are acting between, along with your place on the net. It determines the bounce rate significantly.
Good user experience is when a user gets a place on the net that is not only simple, not hard to use but also pleasing.
Creating a usable place in the net that looks equally great on all flat structures and apparatuses is the first step in that direction. Carefully watch out for how your users do and what affects their decisions.
2. Improve your call to action
Most users come to a decision about whether or not they like a place on the net in the first couple of seconds by having just a simple glance at the visible area without rolling (up and down) thereby increasing the bounce rate.
This area is different from one apparatus to another. A doctor’s landing page would be differently designed than that of an Advocate. You should optimize this area by moving in what you are trading.
There should be a notably visible call to action. Make your call to action clear and catchy. Misleading CTA will create a bad user experience which is the number one reason for high bounce rate and low conversions.
3. Optimize Website Speed
It is also an important factor so far bounce rate is concerned. As we talked about earlier, a visitor makes up his mind about a blog in the first couple of seconds.
You cannot waste his time offering too long page loading time, unorganized writing, and in downloading content. Using suitable tools like Pingdom and Google Page Speed, you can optimize every landing page on your blog.
According to Strange loop, a one-second delay can price you 7% of sales, 11% fewer page views, and a 16% drop in a person getting support or goods Satisfaction.
To speed up you should optimize your images, use a content delivery network, and add better caching, one of the quickest and most comfortable ways to keep your blog live-most is by using a CDN.
Discover the right one for you on our list of the best CDN givers to speed up your place on the net.
4. A/B testing of landing Pages
It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics.
A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.
5. Engage audience & users
Normally 70-96% of visitors, who abandon a blog, never return. As a marketer, your first target should be to convert those one-time visitors into customers.
You can’t achieve this goal if visitors aren’t sticking around to read your content. The longer your visitors stay on your site, the more engaged they’ll be, and the higher will be the chance for them to convert.
6. Use good images
The human brain interprets images much faster. Images can communicate a product, service, or brand instantly.
Moreover, images render depth to a concept. It provides a much more immersive experience to a context, description, or story than writing alone. This is the reason a website needs good images. For this, you should try royalty-free images to avoid possible legal tangle.
High-quality images can be used as Fullscreen positions, parallax backgrounds, background slides, or inline images next to your call to action.
7. Use engaging videos
Videos are time efficient and more convenient option. One can watch a video quickly and you can intake a lot more information in a very short time span.
Marketers that use video grow revenue 47% faster than non-video users.
Adding visual content looks like a higher workload. But it is not as tedious as it seems.
One can simply repurpose his text-based content into presentation videos. For example, in List25, all of the videos are slideshow-based narrations that are repurposed from blog posts.
8. Use an exit-intent popup
It is obvious that your marketing efforts are going to waste if most visitors who abandon a website never return,
At this point, an exit intent popup can be used. With this, the intention of a visitor to exit can be easily detected. Here the visitor can be prompted to stay engaged with a targeted campaign.
Exit intent popups are really effective as they’re attention-grabbing without disturbing your visitors.
In addition to encouraging users to stay on your site, exit intent can reduce shopping cart abandonment and increase the overall conversion rate.
Below are a few things you can do with an exit intent popup to keep visitors on your site:
- You can invite visitors to chat with a support agent
- Recommend popular blog posts to read
- Offer an irresistible lead magnet in exchange for joining your email list8. Use an exit intent popup
9. Use a content delivery network (CDN)
A CDN can help deliver your content faster by caching it on servers around the world. This can be particularly helpful if you have users coming from different geographical regions.
Minimize HTTP requests. Each time a user visits a page, their browser sends HTTP requests to the server to retrieve the files needed to display the page. Reducing the number of files that need to be requested can help speed up loading times.
10. Use cachinG
One way to improve website speed is by minimizing HTTP requests. Each time a user visits a page, their browser sends HTTP requests to the server to retrieve the files needed to display the page. Reducing the number of files that need to be retrieved can help improve website speed. One way to do this is by using caching. Caching stores frequently accessed files locally on the user’s device so that they don’t need to be retrieved from the server each time they are accessed. This can help reduce the number of HTTP requests and improve website speed.
11. Avoid using too many plugins.
WordPress plugins are great because they can add a lot of functionality to your website. However, they can also affect your site speed. This is because plugins involve more code and can slow down your website. It is important to limit the number of plugins you use and remove the ones that are no longer useful in order to keep your website running smoothly.
Having too many plugins installed on your WordPress site can lead to a number of problems. First, it can make your site more vulnerable to security breaches. Second, it can cause your site to crash more often. Third, it can slow down your site’s loading speed. Fourth, it can make it difficult for you to update your plugins and keep them up-to-date. Finally, it can lead to conflicts between plugins that can cause even more problems.
A good rule of thumb is to never exceed 20 plugins. If your site is hosted on WordPress, you can use the Jetpack plugin to help manage your plugins and keep track of which ones are active.
Conclusion
Finally, In this article, I’ve shown you several ways to reduce your bounce rate and boost your conversion rate. But, without high-quality content, even if you succeed at cutting your bounce rate in half, your conversion rate will still be low. So, make sure that you’re creating content that is interesting and relevant to your target audience. If you do that, you’ll see a significant improvement in your conversion rate.